Globe Marketing Solutions | Sharon Knight

Having a small marketing team that covers the Asia Pacific Region with a multitude of solutions, Globe Marketing’s support is invaluable.

Sharon has assisted with a variety of projects and her creativity, pleasant manner and ability to manage tight deadlines are fantastic and a huge help when delivering our marketing plans.

- Karen Raccani - Nuance Communications

I’ve worked with Sharon (Globe Marketing) on a number of business development and tech start-up projects. I’ve always valued Sharon’s expertise, attention to detail and willingness to do what it takes to get the job done. At the end of the day, what counts is high-quality market insight, robust strategy and measurable outcomes; Sharon delivers these tirelessly.

- Dr Angus Crossan - QuickTest Technologies

Globe Marketing Solutions worked with Council to develop a comprehensive External Communications and Marketing Plan for the 5-year period 2007/08 to 2011/12. Within the ‘discovery phase’, the assignment called for extensive consultation across all of Council’s service areas – something not easily achieved! – and for the design and subsequent analysis of a dedicated Residents’ Panel research assignment.

Council’s implementation of the Plan delivered by Globe Marketing Solutions will see Council better targeting its communications to identified audience segments, with both content and media-delivery methods tailored to each segment’s needs-profile and communications preferences.

Ultimately, it is envisaged that implementation of the Plan will result in improved customer-satisfaction ratings for Council, and for improved cost-effectiveness of Council’s communications with its customers, partners and stakeholders.

Sharon Knight’s approach to this complex task was well-conceived and thoroughly executed. Her warmth, enthusiasm, flexibility and genuine insights converted even the most reluctant internal stakeholders, ensuring the project’s overall success. I’d work with her again in a flash!

- Cleve Killiby - (formerly) Communications and Marketing Manager - Parramatta City Council

We initially engaged Globe Marketing Solutions at a time when we needed help in clarifying our strategic direction from a brand positioning perspective, and in communicating that direction to our US parent company. Being more than satisfied with the delivery of that first project, we have come to view Globe Marketing Solutions as a strategic development partner. Consultant Sharon Knight has prepared strategic marketing and business plans for a number of our new product initiatives, and we are consistently impressed by the thoroughness of her research and analysis and the depth of her strategic thinking.

The key benefits to us from our relationship with Globe Marketing Solutions are the marketing insights provided and the clarity of strategic direction delivered, helping to establish a clear path for our business development.

- Alwyn Reynolds - Manager Director - Imaxeon Pty Ltd

Globe Marketing Solutions has had a long and positive association with the KingGee business. In recent years, Globe Marketing Solutions has worked with us to develop a forecasting and stock-agreement planning tool for new B2B contracts.

Based on Globe’s extensive consultation with the business, the tool is thorough and robust, taking into account the multiple factors that drive both the demand for individual products within a contract and the parameters of their supply.

Not only are we looking forward to more profitable business – with less exposure to the risk of obsolete stock, but also to enhanced customer retention due to better servicing of existing contracts.

The forecasting tool will itself be a strong selling benefit when we are tendering for new contracts.

- Feargal Caley - Marketing Manager - KingGee

The relationship between AirRoad Distribution and Globe Marketing Solutions started back in 2003. Over the years, Globe Marketing Solutions has assisted AirRoad to successfully expand its business into new market segments via the development of business and market development plans for two new divisions, namely AirRoad Direct and AirRoad Select. Globe Marketing Solutions has also provided ongoing implementation support, as well as assistance in staff recruitment.

With only a small marketing team, it would not have been possible for us to develop and then implement the new business concepts without Globe Marketing Solutions’ support. Sharon Knight has provided high level strategic advice, conducted independent market research and contributed significantly to implementation. This ensured we completed the projects in a professional and timely manner. The quality of Sharon Knight’s work is absolutely top notch.

- Caroline Crossan - (formerly) National Marketing Manager - AirRoad Distribution Pty Ltd

Globe Marketing Solutions assisted us in delivering our inaugural “Business Breakfast Seminar”. Sharon managed the project with excellent attention to detail and communication with all stakeholders. We were very pleased with the marketing communications package developed to support the Seminar, which positioned us – and the event – perfectly in the market.

- Peter Vrachas - Managing Director - Ecomist Pty Ltd