Our suite of services encompasses:

• Market Research and Analysis
• Strategic Marketing Planning
• Guidance in Product Development and Management
• Creative Marketing Services:
  • Branding strategy and logo design
  • Advertising creative
  • Marketing collateral development
• Website Development
• Internet Marketing
• eDM programs
• Social Media Marketing
• Media buying and placement

If you are launching a new product or service, we can help you to understand the viability of your idea before you invest time energy, money and other resources.

We can help you understand who wants your product or service and the key influences on these buyers. And we can help you talk directly to this target market.

Start with the facts

All of our marketing strategies start with extensive background research, using proven analytical methodologies to determine the market potential, the competitive landscape, and cost-to-market and to be able to conduct a cost-benefit analysis which will give you qualitative and quantitative evidence as well as detailed financials.

Stand out from the crowd

We can help you make your product or service stand out from the crowd,  starting with effective branding concepts right through to creative launch strategies and ongoing communications programs. And we can help you with product placement, which can be vital in getting right in front of your clients or consumers.

We develop and deliver stand-ou marketing communications programs addressing the full customer acquistion and retention cycle encompassing lead generation, customer conversion and customer loyalty.

When a product or service stops performing it can sometimes be hard to figure out exactly why.

Especially when there are many steps in the supply chain and the sales channel. We use a range of tools and techniques, including market research and modelling, mystery shopping, client and consumer feedback surveys, GAP analysis and market shift analysis. These give us the hard data that is so useful in getting to the root of the problem.

The outside perspective

However, the key strength that we bring to the table in under-performance situations is the fact that we’re external to your business. We’re impartial, and we bring fresh eyes and a fresh perspective to the problem at hand.

We’re highly skilled at forging trusted relationships with all the key people internally, but we’re able to step back, and take a different look at the underperforming service or product from an entirely different point of view, keeping the best interests of your company top of mind.

The promise of delivery

Whatever type of project you engage us for, we will take a personal interest in its success. Our aim is to:

• Empower you with the right kind of information
• Make recommendations that are practical, affordable and do-able