Strategy Implementation

AIM:

• Make the Marketing Plan a reality – planning & support

• Support services in the development of products & services:
• Product specifications
• Target costs
• Sourcing brief


• Implementation of advertising & promotions strategy:
• Assistance in appointing, briefing and managing third-party agencies (advertising, PR, promotions, creative)


• Implementation of channel & reseller development strategy:
• Policies & procedures
• Draft contracts / agreements
• Trade presentation materials


• Securing client organisational-support for the Marketing Plan:
• Workshop facilitation


• Skills transfer:
• Workshop facilitation;
• Training


• Development of controls and procedures for implementation and the measurement of performance against targets