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Situation Analysis
AIM: - Increase the client’s knowledge and understanding of their customers, final consumers, and the dynamics of the market they operate within
METHOD:- Identification of ‘knowledge gaps’ and research needs
- In-house design and execution of marketing research, or recommendation of third-party research agencies for specialist projects if required
- Market analysis & modelling
- SWOT analysis: Identification of client strengths, weaknesses, opportunities and threats, and the implications of each
Marketing Research services
Globe Marketing Solutions has in-house experience and capabilities to design & execute a wide range of marketing research projects, encompassing:- Consumer & trade customer perspectives
- Quantitative & qualitative methodologies
- Mystery Shopper studies
- The key strength we bring to clients is the ability to analyse research findings and deliver actionable strategic recommendations.
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