|
Business & Marketing Planning
AIM: - Develop the client’s Marketing Plan & budget
- Facilitate the business planning process
METHOD:
- Development and facilitation of an appropriate planning process
- Setting short & long term marketing objectives – quantitative & qualitative
- Preparation of sales & marketing budgets
- Development of marketing & sales strategies, Tactics and action plans
- Identifying and addressing potential stakeholder issues
- Identification & specification of resources required to execute the plan
- Specification of KPI’s (Key Performance Indicators) for each strategy: How to measure success?
|
